Cradle to Cradle

Cradle to Cradle was one of the more inspiring books we read this semester. Most of the books and article we have read have spelled out the problems the environment were facing, but few attempted to offer up solutions. The most refreshing part of their vision was its innovation. We have read other authors who discussed environmentalists versus industrialists, referring to the latter very negatively. However, McDonough and Braungart are inspiring in the fact that they attribute the consequences of manufacturing to awareness and public sentiments of the time, instead of malicious intent.

I think they are heading in the right direction with their optimism. They make change seem more accessible to the average Joe. Instead of saying, “there is so much we need to change and Americans aren’t ready to give in,” they really try to initiate reactions. What is particularly interesting is how they make environmental solutions seem more creative and fun. We have done so much harm to the environment is such a short amount of time that it is nice to think of us having an equal opportunity to do some good.